Half Moon Bay Brewing Company

Half Moon Bay Brewing Company
SOCIAL MEDIA | MENU + PRINT DESIGN | ANNIVERSARY BRANDING | APPAREL | PHOTOGRAPHY | EMAIL MARKETING
It's hard to fully summarize the amount of design work I do and have done for Half Moon Bay Brewing Company. I've been a server at this restaurant since 2014. During the start of the pandemic I took on a new role: head of Social Media Management and Marketing. Currently I manage posts and content daily across all social media pages, manage their newsletters, as well as design all advertisements and restaurant promotional materials. Below are a few of my favorite work samples.

2025 is HMB Brewing Co.'s 25th year in business. Since fall of 2024, I've been working closely with the CEO and management to plan a pretty extensive branding of the 25th year. We're throwing a free block party event on June 28th 2025, and surrounding that there has been a full branding with 25th Anniversary logos, posters, beer labels for an official beer, merch, coasters, stickers and more. 

There are two primary logos: one is based on the main branding seal with 25 inside the wave, the other has 25 as an overarching shape with content flowing around it.

We created limited edition gold sparkle merch: hoodies, shirts, and specialty staff shirts to mark the occasion.

I worked with the CEO and management to create a comprehensive timeline of our 25 years in business. We spent weeks on this project, from collecting photos to gathering information for each section. Once done, we printed this as a 25ft long banner and it's hanging on the side of our building. We took our recent staff photo in front of it, and we're excited for guests at the 25th Anniversary Party to enjoy this visual representation of our history.

Typically, I do not design beer labels for HMB Brewing Co., but for the 25th Anniversary I had the opportunity to create something special: we made a matte label with gold foil accents (keeping the gold theme going!), and the front of the can is a removeable sticker!

Each year, I end up designing a handful of new shirts for our store. Examples shown here are from 2024 and 2022, and all are fully created and produced by me (produced through The GraphicWorks).

I redesigned our food menu in 2018. We reduced the menu from three double sided panels to one 8.5 by 14" sheet (without deleting or adjusting food items)

As social media manager, I'm responsible for all aspects of posts across Instagram, Facebook and Twitter. I'm writing every caption and creating all photographic, video, or vector-based content. 

SEE MY CURRENT POSTS ON BREW CO.'S INSTAGRAM, FACEBOOK, AND TWITTER​​​​​​​

All of my social media content is captured with my either my iPhone 11 or Nikon D7100. The above 6 images are iPhone shots specifically.

2020 was our 20th year in business! We started the year off by planning a festival and launching a "20 Years of Beers" promo campaign, but you can guess which part of the equation never came to fruition...

For some of our promo items, we paired this secondary "20 Years of Beers" logo with a list of actual beer titles from the past 20 years. This coaster and the army green shirt includes a list of over 200 beer names.

I've made a countless number of ads for The Brewing Co., including for their partnered businesses, like The Mavericks House. Print examples shown but I've created plenty of digital ads as well.


learn more about half moon bay brewing co. here

SEE MY CURRENT POSTS ON bREW CO.'S INSTAGRAM, FACEBOOK, AND TWITTER
All design and social media work for Half Moon Bay Brewing Co. is via The GraphicWorks.
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